Ali Brown’s Shine Event: I Didn’t Really Come For All The “Woo Woo” Junk

November 10, 2009 by Jennifer Bourn | 16 Comments

millionaire entrepreneur coach ali brown shineThis past weekend I headed out to Las Vegas for five days to attend Inc. 500 CEO Ali Brown’s Shine Event for women entrepreneurs (and some men) in Las Vegas.

As many others I ran into this weekend would say, “This is my second Ali Event” and I have to say it was an amazing event.

In 2008, I attended Ali’s Online Success Blueprint Workshop (OSBW) and while there experienced some big Ah-Ha moments in regards to my business.

I knew where I wanted to go, what I wanted to achieve, and the things I needed to do to get there. But what I wasn’t sure about was the order in which to do them and the details that tied them all together in a logical sequence. At OSBW all of the pieces fell neatly into place, the right place, and in the airport on the way home I mapped out my entire business plan for 2009.

Even in what the media continues to label as the worst economic downturn since the Great Depression, 2009 has been a great year. I am extremely thankful that my business has continued to grow and flourish.

Naturally, when the announcements went out this year for Ali Brown’s 2009 Shine event in Las Vegas, I immediately signed up for two reasons.

  1. Attending an “Ali event” means surrounding yourself with and networking with powerful, like-minded, success-driven, women entrepreneurs who are taking serious action to uplevel their businesses.
  2. I knew I would be inspired to take the next step with my business and learn some new strategies or ideas to apply in my business. Plus, conferences in general seem to light the proverbial fire under your butt to get started.

This year the event was much more “Woo Woo” than expected, with quite a bit of time spent on personal or inner work, and not quite as much time spent on actual how to business strategies.

I’ll be honest. At first I was a little put off by the touchy-feely inner work junk. Most people know that I am not super big on all that stuff.

I was there for business. I didn’t come for the “Woo Woo” junk.

  • What I didn’t anticipate, was how much that “Woo Woo” junk would affect me personally.
  • What I didn’t anticipate was the powerful realizations I would come to in regards to myself and my relationship with my business. Yes, I am in a red-hot love affair with my business and I think I have been cheating on my social life!
  • What I didn’t anticipate was how much the “Woo Woo” junk and inner work would change the way I do and look at my business. I am raising expectations for myself and for my clients and I am finally admitting to myself just how great I am and how much I have accomplished so far.

OSBW may have been great for my business, but Shine was great for my mindset and as a result, my business.

So with that said, it is time for action. After all, what’s the point of going to conferences and events like this if you don’t take action on what you learn and experience?

I’m curious, what’s your take on the “Woo Woo” junk and your business?

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    About the Authors: Jennifer and Brian Bourn owners of Bourn Creative, a Sacramento web design company, help established businesses build beautiful, feature-rich, custom WordPress websites and blogs, design powerful, personal brands, and help their clients learn to leverage their website and blog to attract more clients than they ever thought possible.


    • Feedback and Comments:

    1. Yvonne Ohumukini Urness

      Nov 10, 2009 at 07:19

      Aloha Jen!

      You were awesome on stage at SHINE! Thanks for your openness and for sharing so many details about your business. I totally wanted to hire you BEFORE the event; now I’m not sure I can afford you! *:-)

      To answer your question about the WOO WOO factor, I’m not very woo woo either. I’m typically very left-brained when it comes to business and usually run from those types when I see them at networking events (hee hee).

      However, my father was diagnosed with inoperable cancer back in April of this year and it floored me. Basically I have no idea where the month of May went. After I came out of the fog of it all, I kept crossing paths with woo woo ladies; many of them with powerful spiritual awareness. These ladies all independent of each other, recognized qualities in me that I had suppressed; and to be truthful, qualities I was not comfortable “owning.” But exploring those qualities and developing them to help people is an exciting and fulfilling journey.

      I never thought I’d be a Woo Woo Woman, but I guess it’s turning out that by being one I am able to help people, which is my greatest joy.

      Thanks for your blog post!

      Reply

      • JenBourn

        Nov 11, 2009 at 06:40

        Yvonne – Thank you so much for sharing about your Dad. I completely agree with you that sometimes digging in deep is what we need to ultimately move forward and step into our greatness. I am slowly learning to let the universe be my guide and just enjoy the journey and I have to say, it is awesome.

        Reply

    2. Angee Robertson

      Nov 10, 2009 at 07:42

      Jennifer,

      I hear you. It is like Ali said, if you want to bring up all your personal crap, start a business. I know in the past I have always gone to hire a business coach making a pack with myself that I wouldn’t work on personal stuff and every time that ends up being the focus but it was needed so I could move forward.

      You did an awesome job on stage and I could so relate to your story. My hubby works with me too in the business. We should compare notes some time.

      Thanks for being open and honest with your thoughts.

      Warmest,
      Angee

      Reply

      • JenBourn

        Nov 11, 2009 at 06:42

        Angee – That is so true. Starting and running a business really makes you stand in, acknowledge, and then step on all of your head trash to move forward and be successful. Thank you for the reminder. And… I’d love to compare notes. The more support we have personally and professionally the better!

        Reply

    3. Leslie Stewart

      Nov 10, 2009 at 08:23

      Jen,

      GREAT job on stage at SHINE revealing your business. We all learned so much, and you are really ROCKING. Go Girl.

      I think I need to hire you. Did you raise your prices yet? ;-) No, as we heard…’the hole you spend through is the hole you receive through”….

      Let’s connect.
      Leslie

      Reply

      • JenBourn

        Nov 11, 2009 at 06:49

        Leslie – Thank you so much for stopping by by blog and commenting. I was a bit nervous to share, but frankly, it was the kick in the pants I needed to finally admit to myself what everyone else sees … that I am fabulous and that I totally need to charge more. Email me when you get a chance and let’s talk about your project, how I can help you, and what we can work out!

        Reply

    4. Angela Johnson

      Nov 11, 2009 at 02:12

      I love your realizations. I have always believed that the “stuff” that comes up in my personal life, comes up in my business. They are absolutely connected and it’s impossible to grow my business if personally things are not in alignment. I am so happy that events like Shine and Biz Divas focus on this connection and support women as a whole person that we are, not just the business aspect.

      Thanks for the great comments!

      Angela

      Reply

      • JenBourn

        Nov 11, 2009 at 02:49

        Angela – Thanks for commenting! I totally agree. Your personal mindset and your professional mindset are definitely interconnected and can hinder each other if not cared for.

        Reply

    5. Bonnie Brown

      Nov 11, 2009 at 02:13

      WOW- I tried to make it there, and now I’m sure I’ll be at her next event! I know my ‘woo woo- junk in the trunk’ is slowing down the growth of my business, and after reading your post and the comments I think my key is finding the right business coaches and inspiration. I have a scrapbooking business, I help people preserve their memories, heal from grieving moments in their lives, celebrate the small things, while fulfilling that hands on crafty need. I know I’m on the right track to moving myself and my business into the leadership of my industry. Thanks for today’s inspiration!

      Reply

      • JenBourn

        Nov 11, 2009 at 02:51

        Bonnie- Thank you! Being in a room surrounded by other amazing women for three days was awesome. The networking at Ali’s events is worth the whole cost to go. I agree that you need a coach to step into the next level – In fact, I’m hiring one for 2010!

        Reply

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    11. Tina Gleisner, Founder of Assn of Women Home Owners

      Jan 14, 2010 at 02:34

      Jennifer, I really appreciate your honestly here, and hope that those driving the train see that we are investing our time and money to learn … and that means new material, not just a rehash of the same old thing (what I found last year) or a nice story without teaching you how to replicate the success as you shared here. I’m new in this world, so it’s nice to see others reacting similarly to what I’m finding is quite a frequent phenomena. Thanks for sharing

      Reply

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