Ali Brown 2010 Shine Event: Why I Registered (Again)

Yep. I registered for Ali Brown’s 2010 Shine Event in January not knowing the official dates and not knowing the exact location, except that it would be in Las Vegas, and hoping it would be better than last year’s event.

Wondering why?

I attended Ali Brown’s 2009 Shine Event in Las Vegas and well, let’s just say it didn’t completely live up to my expectations. I had attended amazing events by Ali in the past and this one, other than the fabulous networking,  just didn’t cut it.

Here’s the low down on my Ali Brown 2009 Shine Event experience:

• BAD: The event didn’t really deliver what I was expecting from the sales materials and recycled the same content from past events.
• BAD: Some of the presentations seemed out of touch with the everyday entrepreneur. The business model content simply glossed over and generalized.
• BAD: There was way too much wanna-be celebrity hype. The sales pitch fest and promotions for Ali’s Millionaire Prodigy Club Mastermind was really, really long and took up quite a bit of the event.
• GOOD: Ali always draws an incredible crowd of success-focused women entrepreneurs (and a few smart guys too).
• GOOD: The networking was incredible and the opportunities to meet talented individuals to work with, partner with, and joint venture with were everywhere.
• GOOD: Real estate mogul Barbara Corcoran and Academy Award-winning actress Marlee Matlin were two of the guest speakers and they were not only inspiring, but they rocked the house!
• GOOD: There was a lot of audience interaction and participation and Ali threw a great party at the Tao night club!
• GOOD: I left feeling motivated, empowered, and completely validated that I really do kick butt!

Interested in hearing more about my Ali Brown 2009 Shine Event experience? Check out these blog posts:

• Ali Brown’s Shine Event: I Didn’t Really Come For All The “Woo Woo” Junk
• Ali Brown Shine Event: Billionaire Entrepreneur Coach Makes Social Media Blunder
• Ali Brown Shine Event: A Smart Entrepreneur’s Networking Dream
• Ali Brown Shine Event: Golden Nuggets of Wisdom for the Entrepreneur Mindset
• Ali Brown Shine Event: Why I Said No to Advice From a Billionaire Entrepreneur Coach

Now with that said, I’ll share with you why I registered for Ali’s 2010 Shine Event during her first early bird special.

I know most of the basic “teach-it-at-an-event” online marketing stuff already – It’s what I do. Will I learn new nuggets of information, new insights, and new ideas? YES. Will I learn a new approach or way to think about the strategies I am already using? It’s highly likely. But honestly, that isn’t why I registered.

I registered because I am looking forward to another great opportunity to meet and network with powerful women entrepreneurs from around the world. Some of my most cherished friendships and business partnerships have blossomed from initial meetings at conferences just like this one.

I also knew that Ali loves her audience and her business. Last year’s Shine event wasn’t as great as it could have been and I think they did make some mistakes… but I knew that would push Ali to make this year’s Shine event bigger and better than ever.

And I was right. Recently Ali’s team updated the Shine website with the details for the 2010 Shine Event happening November 2-4 at the Wynn in Las Vegas and the event has definitely been upgraded.

Here’s why I am happy I have already secured my spot.

1. Candace Bushnell, the critically acclaimed, international best-selling author of Sex and the City – the basis for the HBO hit series and two subsequent blockbuster movies is one of the featured speakers!
2. Liz Lange, founder and president of Liz Lange Maternity, a fashion and retail pioneer who has single-handedly revolutionized maternity style and society’s perception of pregnant women in nine short years is one of the speakers!
3. This year I can choose from multiple concurrent sessions. This strategy is super smart on Ali’s part because whether you’re a new business owner or a seasoned entrepreneur, you can choose the sessions you want to attend based on your level of experience and what information is most relevant to you and your business right now.

What about you? What do you think? Did you attend Shine last year? Will I see you there this year? I’d love to hear from you!

*Just for the FTC: From time to time I do choose to be an affiliate for certain events or products that I use or attend myself. I am an affiliate of Ali’s and I’m sure you can tell, that I am always honest and never sugar coat my opinion to make a sale or get a commission. If you want to check it out and not go through an affiliate link, check it out here: www.shineevent.com