Welcome to Bourn Creative
A Concierge Marketing and Design Company
Bourn Creative is owned by me, Jennifer Bourn, an award-winning graphic designer and passionate marketer. As a concierge marketing, branding, web design, and graphic design company, Bourn Creative works with smart, motivated, growing businesses all over the world.
When it comes to building your brand and marketing your business, you not only need an experienced, high-level partner that you can trust, but you also need a brand guardian who will ensure your message is represented and communicated authentically and effectively.
If you are ready to take your business to the next level and are serious about building a strong brand and leveraging the Internet to expand your market, Bourn Creative is the partner you have been looking for.
My expert team and I work with businesses that are ready and committed to go big and affect real change, both for themselves and for their clients. We partner with you as an extension of your team from start to finish on every project I accept. Whether hired as a consultant, trainer, strategist, or designer, we are dedicated to your success and the success of your business.
Building Your Brand
In a market that is completely over-saturated with in-your-face marketing messages, the branding and positioning of your business can mean the difference between being remembered and being forgotten.
Branding is about so much more than a professional logo design. Branding also encompasses all of the interactions and experiences your audience has with your business.
In reality, your true brand isn’t what you say it is. Your brand is what your customers, peers, and prospects say about your business. If what your market is saying and what you are saying don’t match, your audience will begin to feel a disconnect, and ultimately, it will hurt your business. That is why your brand development must address your messaging, tagline, business philosophy and personality, target market, position, approach, and visual identity.
Bourn Creative helps business owners create personal, purposeful, passionate, powerful brands that stick in the minds, and ideally, in the hearts of their audience by focusing on three different areas of branding, the visual brand, the written brand, and the spoken brand.
The Visual Brand
The visual brand is made up of what your target market sees. It includes your logos, business cards, letterhead, envelopes, note cards, print marketing materials, websites, blogs, email newsletters, landing pages, product graphics, photos, and more.The Written Brand
The written brand is made up of what your target market reads. It includes articles, press releases, emails, newsletters, blog posts, website copy, print marketing materials copy, social networking posts, sales letters, ebooks, and more.The Spoken Brand
The spoken brand is made up of what your target market hears. It includes audio recordings, teleclasses, public speaking, how you answer the phone, marketing videos, vlogging (video blogging), your live commercial, and how you speak about your business.
By clearly defining your brand and its focus, marketing your business will be a smoother, easier, more streamlined process. A strong brand will also provide added credibility, professionalism, and confidence. It will inspire trust and help you attract more clients and prospects.
Marketing Your Business
Strategic, efficient, and effective marketing strategies are key to expanding your brand, getting your business noticed, and building a following of raving fans.
Simply put, marketing is a collection of actions taken to make sure the people who want and need your products, programs, and services know that you exist and can find you quickly and effortlessly… because even the most incredible, meticulously developed brand will fail if no one knows that the business exists.
Your customers will make their decision to purchase when they are ready, not when you are ready. That means your marketing efforts must be diverse, consistent, deliberate, and compelling. If you want them to buy a product, enroll in a program, register for an event, opt-in to your list, or purchase your services, your marketing materials must make it easy for your audience to take action, and make taking action a complete no-brainer.
Specializing in online marketing and electronic marketing, Bourn Creative combines our online strategies with traditional marketing techniques to propel our clients and their businesses into the spotlight, increasing their brand visibility, expanding their market reach, and helping attract more opportunities, more clients, and more growth.
Bourn Creative partners with our clients to provide both outsourced marketing agency services and a-la-carte marketing services, covering Internet marketing, social media marketing, and traditional marketing.
Internet Marketing
Internet Marketing, Web 2.0 marketing, and online marketing refers to marketing activities that foster relationship building and leveraging the Internet to sell, promote, market, and advertise your business, as well as share valuable information. It includes sales pages, landing pages, squeeze pages, opt-in marketing, email marketing, teleseminars, webinars, video marketing, information product marketing, blogging, web design, blog design, article marketing, press release marketing, search engine marketing and search engine optimization.Social Media Marketing
Social networking refers to the online networking that takes place on social media websites. Social media marketing refers to using social networks, blogs, online communities, and any other collaborative, interactive forms of online media for marketing, sales, public relations and customer service. It includes posting and sharing tips, tricks, links, helpful information, thoughts, questions, and more on sites like Facebook, Twitter, and LinkedIn by written posts, video posts, audio posts or podcasting, microblogging, and more.Traditional Marketing
Traditional marketing is made up of the many proven, time tested ways businesses have connected with their audiences for years. It includes advertising, public relations, direct mail, graphic design, and print marketing materials such as brochures, flyers, rack cards, and postcards, tradeshow marketing, web design, and more.
Marketing of any kind isn’t an instant solution. Just as building a solid long-lasting friendship takes time and nurturing, marketing and building relationships with your customers and your audience also takes time and nuturing. Marketing is a process that takes time and dedication. With a smart marketing plan and simple strategy in place, you can over time build a following of loyal customers and fans, which means more repeat purchases, more referrals, and more income.
Committing to Success
It has been said that anyone can learn a skill, but only those who also master the skill of marketing will reach the heights of success they dream about.
I founded Bourn Creative so you can focus on running your business and doing what you love, and my team and I can take care of building your brand and marketing your business for you. We’ll even teach you everything you need to know to remain in total control of your brand and in the driver’s seat of your marketing.
Making the decision to partner with Bourn Creative for your marketing, graphic design, and website design, is an investment in your success, the success of your business, and in making your big vision a reality.